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mHealthUX™ | Ada Health: A Digital Health Assistant That's Changing the Way We Access Care

Company Name: Ada Health

Active User Count: ~10 million worldwide

Total Funding: ~$190M

Ada Health's investors include Leaps by Bayer, Farallon Capital Management, Red River West, Bertelsmann Investments, Vitruvian Partners, Inteligo Bank, F4, Mutschler Ventures, and Schroders Capital.

Ada Health was founded in 2011 by Claire Novorol, Martin Hirsch, and Daniel Nathrath. The company is headquartered in Berlin, Germany, and has offices in London, New York, and Singapore.

Ada Health is a digital health assistant that uses artificial intelligence to help people manage their health.

Unique Value Proposition

Ada Health's unique value proposition is its use of #AI to help people understand and manage their health. The company's flagship product is a symptom assessment app that allows users to get a quick and accurate diagnosis of their condition. Ada Health also offers a range of other products and services, including a doctor-facing platform, a patient portal, and a health data analytics platform.

Ada Health's AI models are trained on a massive dataset of patient data, which allows them to provide accurate diagnoses and recommendations. The company's products and services are also designed to be user-friendly and accessible, making them a valuable resource for people of all ages and backgrounds.


How Ada Health Works Ada Health works by asking users a series of questions about their symptoms. The app then uses artificial intelligence to assess the likelihood of different conditions. If Ada Health believes that a user may have a serious condition, it will recommend that the user see a doctor. Otherwise, Ada Health will provide information about the condition and how to manage it.

In addition to symptom assessment, Ada Health can also be used to track health data. Users can track their weight, blood pressure, blood sugar levels, and other health metrics. Ada Health can also provide personalized insights and recommendations based on this data.

Connecting With Doctors

Ada Health also allows users to connect with doctors. Users can book appointments, send messages, and receive prescriptions through the app. Ada Health's doctors are all licensed and experienced, and they are available 24/7.

Is Ada Health Accurate?

Ada Health has been shown to be accurate in assessing symptoms. In a study published in the journal JMIR Medical Informatics, Ada Health was found to be as accurate as doctors in diagnosing common conditions.

Key Benefits

Here are some of the key benefits of using Ada Health:

  • Accuracy: Ada Health's AI models have been shown to be as accurate as doctors in diagnosing common conditions.

  • Accessibility: Ada Health's products and services are available in over 100 countries and can be accessed from any device with an internet connection.

  • User-friendly: Ada Health's products and services are designed to be easy to use and understand.

  • Personalized: Ada Health's products and services are personalized to each user's individual needs and preferences.

Potential Risks

Here are some of the potential risks of using Ada Health:

  • Bias: Ada Health's AI models could be biased, which could lead to inaccurate diagnoses or recommendations.

  • Privacy: Ada Health collects a lot of data about its users, which could be used to track their health or to target them with advertising.

  • Cost: Ada Health's products and services can be expensive, especially for people who do not have health insurance. (avg. price: $9.99 / month)

It is important to weigh the potential benefits and risks of using Ada Health before deciding whether or not to use the company's products and services.

Unfair Advantages

Ada Health has a number of advantages over other digital health companies, including:

  • Large dataset: Ada Health has one of the largest datasets of patient data in the world, which allows it to train its AI models more effectively.

  • Strong partnerships: Ada Health has partnered with a number of leading healthcare organizations, including Bayer, the Mayo Clinic, and the NHS. These partnerships give Ada Health access to additional data and expertise, which helps it to improve its products and services.

  • Strong financial backing: Ada Health has raised over $189 million in funding, which gives it the resources to invest in research and development.

However, Ada Health also has some potential unfair advantages, including:

  • Market power: Ada Health is one of the leading digital health companies in the world, which gives it some market power. This could allow Ada Health to charge higher prices or to make it difficult for other companies to compete.

  • Data collection: Ada Health collects a lot of data about its users, which could be used to track their health or to target them with advertising. This raises concerns about privacy and data protection.

  • Bias: Ada Health's AI models could be biased, which could lead to inaccurate diagnoses or recommendations. This is a particular concern for marginalized groups, such as people of color and women.


  • Lack of human interaction: Ada Health is a virtual assistant, so you will not be able to interact with a human doctor or other healthcare professional. This can be a disadvantage for people who need personalized medical advice or who want to build a relationship with a healthcare provider.

  • Not a substitute for medical care: If you are experiencing a serious medical problem, you should always see a doctor.

  • Can be addictive: Ada Health can be addictive for some people. If you find yourself checking the app constantly or if you are feeling anxious or stressed when you are not using the app, it may be a sign that you are using it too much.

  • Pricey $$$


In 2020, the World Economic Forum awarded Ada Health and other 99 candidates as its "Technology Pioneers." Since its global launch in 2016, Ada has won several awards, such as App Promotion Summit's Fastest Growing App, Proddys Award for best Health and Fitness Product, CogX: Good Health and Well-being Award, German Brand Award, and German Innovation Award.


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