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MINDSHOP™| Are you Ready to Build anything with MVT Innovation Framework?



"Minimum.Viable.Thinking" sounds like the bare minimum in thinking of a solution... this is perhaps the best cliche angle to this concept. On one side, it is a minimal approach to design thinking solutions but on the other hand, it is rather the most eligible viable and lean solution possible...arriving at this is usually a very difficult brainstorming activity.


Such a dilemma, isn't it?


So let's first define the beast:


Minimum viable thinking (MVT) is a way of thinking about product development that focuses on building the simplest product that can still satisfy early customers. The goal of minimum viable thinking (MVT) is to get feedback from customers as quickly as possible so that you can iterate on your product and improve it over time.




There are a few key principles of MVT:

  • Start with a hypothesis. Before you start building anything, you need to have a hypothesis about what your customers want. What problem are you trying to solve? What are your customers willing to pay for?



  • Build a minimum viable product (MVP). Once you have a hypothesis, you need to build the simplest product that can still satisfy your early customers. This means focusing on the core features of your product and not worrying about the bells and whistles.



  • Get feedback from customers. Once you have a minimum viable product, you need to get feedback from customers as quickly as possible. This feedback will help you to refine your product and make sure that it meets the needs of your target market.

  • Iterate on your product. Once you have feedback from customers, you need to iterate on your product. This means making changes to the product based on the feedback you received. The goal is to constantly improve your product and make it more valuable to your customers.

Minimum viable thinking is a valuable approach to product development because it helps you to save time and money. By building a minimum viable product and getting feedback from customers early on, you can avoid wasting time and resources on building a product that nobody wants.

Here are some of the benefits of MVT:

​Get feedback early on

Save time and money

Iterate on product faster

Launch product faster



Like any innovation framework out there, MVT is not without its challenges. It can be difficult to determine the MVT for your product. You may also need to be prepared to make changes to your product based on customer feedback. However, the benefits of MVT outweigh the challenges. If you are looking for a way to save time and money, and to launch your product more quickly, then MVT is a valuable approach to consider.



A worksheet/templste on MVT will be sent over to all my beloved subscribers, so make sure you are part of the newsletter club! Gracias.




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