©2019 by Kat Usop. 

Are you excited to Brainstorm? Put your critical thinking hat on. Let's kickstart this!

 

I would like you guys to read these articles about the BOO.COM case. 

 

Kindly answer the following questions:

 

1. From the articles listed below, can you identify what boo.com was targeting in terms of "clients/users"?

2. Can you identify the unique problem they were trying to solve (at that time)?

3. In your opinion, what were the top 3 factors for boo.com's failure? 

4. If you were the CEO, what would you do differently? 

 

Reading Items: 

https://www.theguardian.com/technology/2005/may/16/media.business

https://www.ecommercetimes.com/story/3358.html

https://www.wired.com/2001/11/boohoo-tells-a-dot-com-disaster/

https://samedaypapers.com/blog/essay-about-boo-com

Email me directly with your answers: kat@medverselab.com – See you at the MINDSHOP!

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