©2019 by Kat Usop. 

Are you excited to Brainstorm? Put your critical thinking hat on. Let's kickstart this!


I would like you guys to read these articles about the BOO.COM case. 


Kindly answer the following questions:


1. From the articles listed below, can you identify what boo.com was targeting in terms of "clients/users"?

2. Can you identify the unique problem they were trying to solve (at that time)?

3. In your opinion, what were the top 3 factors for boo.com's failure? 

4. If you were the CEO, what would you do differently? 


Reading Items: 





Email me directly with your answers: kat@medverselab.com – See you at the MINDSHOP!

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